Karmaloop.com Selects TwinStrata CloudArray® and Amazon S3 Cloud Storage for Improved Data Protection
When Karmaloop CTO Joe Finsterwald came on board in October of 2010, he immediately recognized that Karmaloop needed an effective off-premise disaster recovery capability for several terabytes of SQL databases, images, multimedia, financials, and documents. As such, he turned to NSK Inc to craft an off-site data protection strategy that would leverage his existing investment in Symantec Backup Exec Software with no increase to his administrative footprint. Together with NSK Inc, Karmaloop considered several options, among them purchasing additional tapes and larger tape drives, hiring a service to take the tapes off-site, and/or securing an additional storage area network (SAN) to provide disk-to-disk off-site data protection.
Not surprisingly, Karmaloop expressed a strong preference for a "tape-free" solution. In response, NSK Inc recommended the deployment of CloudArray along with cloud storage, a combined solution that would cost less than half of a traditional approach involving the expansion of a disk-to-disk infrastructure off-site. NSK Inc installed and configured CloudArray, choosing Amazon S3 for the cloud storage provider. The combined solution worked seamlessly with Symantec Backup Exec 2010, was easy to install, and required zero redesign of the customer's existing IT infrastructure.
"NSK introduced us to a game-changing technology with TwinStrata CloudArray," said Joe Finsterwald, CTO of Karmaloop. "While we were bracing for a significant increase in administrative and capital expense, we were pleasantly surprised to find an enterprise-class data protection solution that leveraged our existing infrastructure and resources and works amazingly well." "TwinStrata CloudArray has greatly enhanced the portfolio of solutions we offer our customers looking to extend their storage infrastructure off-site," said Tim Lasonde, president of NSK Inc. "In fact, we use CloudArray internally, which only serves to enhance customer confidence and our credibility, never mind the tremendous cost efficiencies it offers." |
About Karmaloop.com
Karmaloop.com is a multi-platformed web retailer specializing in global underground fashion. The Karmaloop family of sites includes online retailer Karmaloop, Internet TV station KarmaloopTV and social networking endeavor Junglelife. Since its creation in 2000 by streetwear enthusiast Greg Selkoe, the site has evolved from a one-man-show into the largest and most successful streetwear retailer online. Karmaloop receives 4.5 million monthly unique visitors comprised primarily of the highly sought after young influencer demographic, made up of male and female alpha-consumers and key influencers within the age range of 14-35. In November 2007, Karmaloop launched KarmaloopTV, the first online channel catering to streetwear/Vergeculture. In a short time KarmaloopTV has become a wildly popular destination to view Karmaloop created content on many facets of cutting edge youth culture. Karmaloop is a community of style who provides a daily, interactive dose of the people and movements fueling and shaping street culture..